With millions and millions of active users, Instagram is one of the best free ways to grow your business and connect with your ideal customer. But even if you jump right in with both feet and start posting every day, you still won’t see much in the way of results.
The truth is, although Instagram is great for connecting with your audience, it does a rather tepid job of actually showing you in detail how to leverage it for the best possible results for your business.
The good news is, that’s why InstaClubHub is here! In this post, we’re going to show you how to use Instagram to the fullest in order to market your small business, and do it for FREE.
But before we jump right into the methods, you may be wondering, “Why Instagram?”
Why Promote Your Business on Instagram?
Instagram is an excellent way to market your small business. In addition to being one of the most popular apps in the world, Instagram also:
- Has higher engagement rates than other social networks.
- Offers phenomenal reach as the third most popular social media platform in the world, with over a billion active users every month and 500 million daily active users.
- Is the most balanced in terms of gender, with 50.9% female and 49.1% male, you can reach more of your target audience.
Now, onto the promotion!
Cross-Promote with Other Platforms and Services
Your customers are on lots of different channels, and you should be too. That doesn’t just mean social media, either. You can promote a small business on Instagram:
Of course you’ll want to link to your Instagram in your email signature, but that’s definitely not the only way to promote your small business on Instagram. Think about announcing giveaways, sale events, discounts, contests and more via your email list and encourage users to follow you or to share your posts in exchange for a coupon code or other giveaway!
On Your Website
Many brands place their social media links in the footer of their website. But there’s so much more you can do!
For example, if you want to showcase your Instagram product feed on your website, there are a number of ways to do so, depending on how familiar you are with web development.
- Instagram’s own embed feature – which requires some technical wizardry to pull off.
- A free WordPress plugin like Smash Balloon’s Instagram feed which requires knowing how to install and configure WordPress plugins.
- A free tool like EmbedSocial’s Instagram feed widget which walks you step-by-step through the process.
On Facebook or other Social Networks
Because Facebook (or rather, Meta) owns Instagram, it’s understandable that there would be a lot of overlap between Facebook and Instagram. So if you’re used to sharing Reels on Instagram, for example, try sharing some on Facebook as well.
Build Relationships with Your Users
Instagram’s algorithm loves genuine engagement, and your target audience does too! That means following back, proactively liking and commenting on what your followers post and share, and inviting them to leave a comment, share or view your own content. The more you continue to do this, the more others will see your posts and content as well.
Embrace User-Generated Content
User-generated content is exactly what it sounds like – content that users create that somehow mentions or showcases your brand. Many brands on Instagram leverage user-generated content simply because it WORKS, and it’s a great way to get additional brand exposure.
Plus, when you share the content your users have created, they’re also likely to share your post, creating a ripple-effect of even more exposure!
Tap Into the Power of Question Stickers
Question stickers are a great way to connect with your followers and share a bit more about your biz as well. They’re also a great way to get ideas for future posts, Reels or other content. What’s something fun or interesting that has to do with your industry that resonates with your ideal customer?
Let Instagram Help You
Did you know that Instagram has a variety of built-in tools and features designed to help you promote your business? It’s true, but at the same time, the platform does a rather pitiful job of telling you how to use them.
For example Instagram Stories are an excellent way to build relationships with your audience and provide them with useful tips, hacks or other insights that deliver value. Not sure what to write about? Download my FREE 50 Instagram Stories ideas and never be without inspiration again!
Want More Great Ways to Grow on Instagram?
One of the best ways to market your small business on Instagram is by joining InstaClubHub. It’s an online resource community full of entrepreneurs using Instagram to grow their following and reach more paying clients.
The best part is that you can try it out for 14 days for just $7. Cancel before your two week trial is up and that’s all you pay. It’s a great way to learn how to market your business like a pro on Instagram – even if you’re just getting started!
Plus, you’ll also get instant access to on-demand trainings, templates and more that you can put to use right away to start growing. Click on the button below to start your $7 trial!